LVTPR Belgium is expanding its portfolio by adding three new clients. At the start of 2017, Air Belgium, Auping and Brouwerij Haacht have handed over their PR activities to LVTPR Belgium. An important reason for choosing LVTPR is the fact that LVTPR has all the needed expertise to support the companies, from strategic advice and concept development to full-service guidance of all communications. Both on a product as well as a corporate level.
“We are very proud to add Air Belgium, Auping and Brouwerij Haacht to our client portfolio. We chose a creative, yet goal-oriented and strategic approach that we will use to truly make a difference in Belgium – for all three companies. The entire team is looking forward to the successful collaborations,” said Karolien Hessels, Managing Director at LVTPR Belgium.
Air Belgium is a brand new Belgian airline company that offers flights to Asia – focusing on China – and will be operational by the second half of 2017. LVTPR is responsible for the full external communication strategy and execution, positioning and messaging when it comes to press relations, and contact with other stakeholders. The social media channels will also be managed by LVTPR, starting with the establishment of the right strategy.
Auping specializes in beds, box springs, mattresses and bed bases, and has selected LVTPR as its partner for its Belgian PR activities. Auping wants to put its experience with perfect sleeping comfort, as well as the company’s durable production process, in the spotlight. LVTPR turned out to be the best partner to support and guide the company in realizing these objectives.
Brouwerij Haacht is a fully independent Belgian family brewery. In addition to its Primus beer, the company also brews special, abbey, fruit, white, amber and table beers. LVTPR will handle the corporate communication, and provide PR for the company’s various brands. In addition, Brouwerij Haacht will be benefitting from LVTPR’s social media and content expertise.