During the past EMEA PR Summit of our client The North Face, the leading brand in outdoor sports, LVTPR received the Best Product Placement Award. The event took place in The North Face’s headquarters in Stabio, Switzerland. Willem Jaques (Belgium), IJze de Vries and Sophie Konings (Netherlands) represented LVTPR.
Our PR agency won the Best Product Placement Award thanks to a full page review of the Ultra Vertical trail shoe, titled “The North Face’s Ultra Vertical is not the best known trail shoe, but it has the qualities to become so”. The article was published in La Dernière Heure, one the most popular dailies in French speaking Belgium.
Willem Jaques sees this award as a recognition of LVTPR’s tradition in product review PR. “Many of our ‘consumer & brands’ clients regard product reviews as an important tactic within their PR strategy. These kinds of reviews are unpaid articles in which a journalist publishes his honest opinion, based on a personal test (organized by LVTPR in this case). This is totally different from advertising, because we really have to convince the journalist of the quality of the product and the relevance for his audience. And you have no guarantee whatsoever that the review will be published or if it will be a positive one. For us as consultants that means we have to know our clients, the medium and the journalist very well. This EMEA award proves that we master this specialty like no other.”
LVTPR is an expert in product reviews in Travel, Sports & Outdoor, Baby & Lifestyle, Consumer Electronics & Gadgets, Food & Drinks, Retail and various other industries. Would you like to know more about how LVTPR can boost your brand in Belgium, the Netherlands and Luxemburg? Contact us via +32 (0)2 474 17 40 or firstname.lastname@example.org (Belux) or +31 (0)30 65 65 070 email@example.com (Netherlands).