Photographing and filming in 360°, or in other words: all around you? It’s possible. Camera manufacturer 360fly asked LVTPR to help with the product launch of their new action camera in the Benelux. Which wasn’t a problem, of course. Not even on a very small budget.
With consumer electronics like these, it’s important to focus on the early adopters first. They’re a fan of new technologies and applications. That’s why we chose to do a press tour in both the Netherlands and Belgium. This way, we were able to explain everything ourselves.
Sensations like seeing, smelling and feeling are very important for the audience when it comes to a new product like this. We also distributed a review program among several gadget, new and lifestyle media
We were over the moon when we saw that the reviews and other articles were being published: from popular dailies to tech websites. We were able to approach all of them with a relevant storyline. And the result was something to write home about. Preferably accompanied by a set of beautiful 360° pictures.