Once you see Bertazzoni’s stylish Italian kitchen appliances, you’re sold! The family company with a rich heritage selected LVTPR after a thorough pitching process. Step one of the long term strategy? Introducing the brand in the Netherlands. Focusing on its stoves. Stoves that aren’t just of high quality, but also incredibly stylish.
We decided to use a bellissima brand activation strategy. We flew in an Italian chef who brought a selection of beautiful ingredients from his home country. In Amsterdam, where we rented a beautiful location, he prepared authentic Italian dishes, using the Bertazzoni stoves we had installed, of course.
LVTPR and Eventive were responsible for the organization. We invited media guests and hosted the entire day in collaboration with an event manager. La dolce vita, anyone?
Every knows: good food isn’t just fun, it also allows the guests at the table to bond. And that showed. The Bertazzoni event was translated into publications in several well-known Dutch magazines, and many social media posts. A stove that had been hand-painted by Dutch artist Sjem Bakkus was won by Elle Food to give away to a reader. The event was a great way to start forming our press network.