Fitbit might just be the most popular activity tracker brand in the Benelux. You might even say that LVTPR helped to make it that popular. The brand approached us to help them create desire and demand for its activity trackers.
When we started, we selected an integral approach.
Press tours, blogger and influencer programs, reviews, Facebook strategy and execution, press releases and e-alerts, give aways and other creative campaigns; everything to make sure people would want to buy a Fitbit.
The result is clear: Fitbit is now the number one wearable in the Benelux. And that’s partly thanks to the steps we took to put the brand on the map.