Several weeks before Christmas, our Belgian client Hello Fresh provided us with a nice challenge: the media introduction of a special Christmas meal box. Goal: to make sure lifestyle and culinary journalists and bloggers write about the special Christmas-style box.
On launch day we published a press release and we set up an extensive review program.
For the review program, we distributed sample boxes among the most important targets, and concluded the program with an extensive follow-up.
Thanks to our great relationship with the bloggers and journalists, we realized 23 reviews in dailies, magazines, blogs and print media. That meant we covered a large part of the Belgian media landscape, just in time for Christmas.