Kingspan Insulation, market leader in the field of innovative insulation solutions, was about to launch its new Kooltherm K115 curtain wall panel, and enlisted the help of LVTPR. The goal? To generated buzz and introduce the product to the insulation industry in an unconventional way. The focus was on strengthening Kingspan Insulation’s image as an innovator and market leader within the insulation industry.
For the More Space for Everyone campaign, LVTPR collaborated with various disciplines – content, events, graphic design, PR and social media. A creative translation of Kingspan Insulation’s most important USP: as an innovative knowledge partner the company offers more space. Literally, thanks to its thin insulation solutions. And figuratively, by helping companies out and leaving more time for issues that really matter.
The results: an integrated approach in multiple phases – each with its own message, geared to one of Kingspan Insulation’s target groups: its own employees, architects and trade media within the construction industry. Virtual reality played an important role – the ideal way to highlight Kingspan Insulation’s innovative personality and products, and to literally show the benefits of ‘More Space’. All communication was aggregated on a dedicated content platform which offered inspiration, information and tips & tricks relating to innovation and insulation.
What started as a product launch, grew to become an entirely new proposition for the company and its communication. During the More Space for Everyone campaign, Kingspan Insulation noticed an increase of fifteen percent in website visits, received many new information requests regarding the Kooltherm K115 curtain wall panel and scored more than two hundred new appointments.