Introducing your new children’s clothing label and reaching as many wholesale customers and prospects as possible when you’re known for your pregnancy collection. Quite the challenge for Noppies’ new label NOP. And so LVTPR was called into action. The plan: introduce NOP to the fashion press first, resulting in more awareness for the children’s clothing label. It’s as simple as ABC.
For the introduction, we invited fashion press to visit the NOP stand at MARKET by Kleine Fabriek in July. We distributed the e-invitations and called the press personally to ask them if they wanted to be present at this temporary and exclusive exposition of the new children’s clothing brand.
Despite the summer holidays and the wonderful weather that had the country in its grip at the start of July, a variety of big publications within the fashion press attended the event. The response to NOP’s interactive stand was incredibly positive. The audio tour in particular that led the press past NOP’s new collection and allowed the attendees to feel, taste and hear the new brand was a hit. All in all, it was a successful introduction that showed our efforts paid off!