L’OR EspressO, a D.E. MASTER BLENDERS group brand, produces coffee pods that are compatible with the Nespresso coffee machines. LVTPR handled the Belgian L’OR EspressO introduction of the Lungo Mattinata, a mild breakfast coffee blend.
To introduce the story behind this new coffee to the media, we decided to distribute a creative mailing.
Research showed that 55% of the Belgians believe breakfast is the best time for coffee, and so we delivered the new L’OR EspressO packages and a couple of fresh croissants to journalists and bloggers.
We placed the items in a nice shopping basket to communicate the pods are also available in supermarkets. And we’re pretty sure the journalists and bloggers all thought the mailing was exactly their cup of – uh – coffee.