Unite Europe is an international game software event, which is organized by our customer Unity. During this event, lots of things are happening. The main activity is for Unity to present its new software for game development. Obviously, this is interesting for developers, but also for the media. Therefore, we were asked to generate attention for this event and for Unity’s software. Our target was to secure three journalists for an interview with a spokes from Unity.
Thanks to our close contacts with journalists in the gaming and tech media, we were able to get five journalists interested in the event.
All journalists and Unify spokes were extensively briefed. Our PR consultants ensured that all interviews went well and that all questions from the international press were answered. We also supported the Gamekings film crew at the event.