Veeam, software provider of back-up and availability, asked us to improve their brand awareness among business media. We are their IT PR agency.
LVTPR chose to focus on relevant business topics and potential (news) hooks. By constantly coming up with a creative angle that could be linked to Veeam’s message, we were able to create business content that could be offered to dailies and business media. We based that content on both available international content as well as local input and ideas.
Our efforts paid off. We arranged an interview with the president and COO of Veeam to be published in several newspapers. In addition, we realized two blogs and by-lined articles in business media, which made sure Veeam’s content was brought to the target group’s attention. Happy customer, happy LVTPR.