One giant leap for Poly
Poly
News hijacking
BSA | The Software Alliance is an international organization that protects the interests of various large software providers. Its main goal is to make companies aware of the risks of using unlicensed – thus illegal – software for professional purposes.
In 2015, BSA collected a record compensation from a large company. We used the news as the basis for a press release that was followed by an intensive lobby.
The result: coverage in multiple business, IT and even general media, such as deredactie.be, zdnet.be, HLN, Kanaal Z and RTBF, Solutions, De Tijd, Datanews and De Morgen.
