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Newsjacking Global Handwashing Day

Initial

PR campaign

Newsjacking Global Handwashing Day

Initial

PR campaign

Initial is well-known for its hygiene services. Our client asked us to come up with an idea for Global Handwashing Day. The focus had to be on the company’s message relating to hand hygiene.

LVTPR collaborated with event marketing agency Eventive to come up with an international campaign that would be launched in and around train stations in the Netherlands and Belgium.

At the train stations, a hygiene team invited passengers to check how clean their hands were. And then they handed out antibacterial soap.

To spread the message among as large a target group as possible, we invited a variety of media and offered them the campaign material: videos, photos, a campaign website and a press release.

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