A good preparation is half the (PR) battle
Poly
Interview guidance
At LVTPR we often try to capitalize on the news. We scan the media looking for just the right angle for clients. The same goes for TomTom Telematics, a company that specializes in fleet management systems and vehicle tracking systems. When Belgian media reported an explosive growth of the number of delivery vans on the roads, we knew that was our chance.
Traffic experts feared that the number of delivery van accidents would increase exponentially.
With TomTom Telematics’ tools, you manage the delivery and truck fleet in a smart way. The analyses provide insight into the drivers’ driving styles.
We contacted the journalists who reported this news. And this resulted in a great TV report, among other coverage.
