Software provider Veeam asked LVTPR to present one of its international board members as expert in the field of ransomware and Internet of Things (IoT). He was to be presented as expert during the Luxembourg Internet Days, a two-day event about these topics and more.
How we handled it? First, we pitched a variety of media interviews in the months leading up to the event. We underlined the risks of ransomware for both consumers and companies.
And we used worldwide and local insights for a strong media approach in Luxembourg.
In a relatively small market, we still managed to realize eight articles in three well-known dailies, both in print and online. IT medium IT One also published a great article. The territory manager, the marketing manager and the EU PR manager were more than happy with LVTPR’s results.