Henkel asked LVTPR to help them introduce its new beauty care products to relevant media. And that was pretty challenging. Even more so because many journalists regularly get sent a large number of beauty products. In addition, many of those products supposedly promise the same results.
Thanks to our carefully built press and media network, and the personal relationship we have with lifestyle and beauty journalists, we managed to set up a press tour relatively quickly. What this press tour entailed?
Visiting several editorial offices, products in hand and story at the ready. For beauty products like these, the best method is to explain everything face-to-face and allow people to test everything.
Who we visited? Fifteen journalists of well-known dailies and lifestyle media. Which resulted in dozens of articles on the new line of hair and skin care in exactly the right media.