When you talk about NVM, you’ll also have to talk about housing market figures. The real estate association is the first to present these important figures to the media on a quarterly basis. Through press conferences NVM wants to establish itself as the largest real estate association in the Netherlands, which can offer detailed figures on the housing market thanks to its network. Our role in this? Providing advice on the content of the most important messages and organizing the entire conference.
Together with NVM, we first invited the key journalists from national news media. We created a press profile for every attending journalist, with the necessary background information. This way, the chairman and the communication department of NVM were able to be optimally prepared for interviews.
Prior to the press conference we arranged interviews with the NVM chairman for NOS, ANP, RTL and BNR Nieuwsradio. This way, they had enough time to prepare an item about the housing market for the 10 o’clock news. We also sent out an embargoed press release to some selected media, so they could share the news as soon as the figures were officially released: at the start of the press conference. After the press conference we set up a number of in-depth interviews with NU.nl, Het Financieele Dagblad, NRC, RTL Nieuws and De Telegraaf. This offered an opportunity for background articles in addition to the news reports.
To make a long story short: NVM didn’t have to worry about the organization of the press conference. But the most important result? The fact that all national media covered the latest quarterly figures.