Victorinox, the official manufacturer of the well-known Swiss army knives, came to LVTPR with a difficult question. The organization was introducing a suitcase and travel bag collection. And since the company was mostly known for its knives, this wasn’t an easy task. Luckily, being a travel and leisure PR agency, LVTPR has the right press network to introduce the suitcases to the perfect group of journalists and bloggers.
We decided to organize a launch event at the Sir Adam Hotel. Important travel & leisure press received an invitation for this special event.
Here, we positioned Victorinox as an innovative and high-quality travel gear brand, setting up a presentation by the CEO and allowing the guests to take the suitcases and travel bags for a little test drive.
With this press introduction, we took the first important step in positioning Victorinox as an innovative travel gear brand. Now, Dutch daily De Volkskrant and Dutch travel blog InsideFlyer are aware of this. A great start of their PR journey with LVTPR.