Our customer Kingspan Insulation launched a new model of its K115 Rainscreen Board. This new model offers even higher insulation values and is thinner, enabling for ever more efficient building. Kingspan asked LVTPR to support the launch of this product that had not been used in the market before. Kingspan also wanted to use this launch to demonstrate its focus on innovations.
It is one thing to talk about the benefits of smart, space-saving building, but it is another to let the target group experience it. Therefore, LVTPR developed a VR experience that would enable prospects to actually see the advantages of the new way of insulation. Imagine putting on the VR glasses and find yourself in the middle of an office space and see the room getting more spacious thanks to the Kingspan insulation.
This method was effectively deployed by us to underline the benefits. It also was an innovative way to launch a product. The VR experience was part of a press tour and used as a trigger for prospects. A selected group of prospects received a pair of cardboard VR glasses with a link to a video. This video was also available on the campaign website and at events.
The results were not virtual at all. On one day, we visited five journalists and let them experience the benefits of the products themselves. This resulted in enthusiastic response and various publications. The campaign also resulted in 250 appointments with prospects. The VR experience was part of a larger campaign.