The future of mobility in Belgium is high on the agenda today in both the political, professional and consumer world. How to travel to and from work in the future is one of the many questions that arise regularly. A strong vision from a professional framework is indispensable. Together with its partners Visa and Q8, our customer XXImo – supplier of an all-in-one mobility card – developed a new mobility solution: the Q8 Mobility Card. XXImo asked LVTPR to generate media attention for this new solution.
What did we do? In line with the political debate on the mobility budget, we organized a press conference in which the three parties – XXImo, Visa and Q8 – were present to share their vision of the future of business mobility in Belgium.
Together with the PR agencies of Visa and Q8, we developed this joint vision and the associated messaging in the form of a presentation, Q & As and a press release. We also worked on practical matters and the press lobby. For the press conference, we could not think of a more symbolic location than the Tram Museum in Brussels. The three parties thus symbolized the addition of public transport and other business mobility solutions to the company car.
All of this resulted in various publications in the main newspapers, business media and trade press. Our client was very satisfied and we achieved our goal.