Airline company Qatar Airways would soon be serving Amsterdam, and asked LVTPR to help them introduce the brand.
What did we do? First, we organized an exclusive press conference with the CEO of Qatar Airways in the Amstel Hotel. Important media were invited.
The press conference was followed by a VIP gala in the Concertgebouw in Amsterdam. And the inaugural flight was another opportunity we could use to share the story behind the stylish brand.
The introduction efforts paid off: several important media dedicated an item to the Qatar Airways news. Mission accomplished.