How to create international attention for a specific Gigaset pro communication solution fort the hospitality industry? Leave it to us as the EMEA PR-hub agency for Gigaset pro. A well-known means is the reference case: let the customer of the customer tell the story. And by distributing the reference through paid, owned, earned and shared media, one can even boost the results.
In this particular case, we collaborated with Dorint Hotels in Frankfurt, Germany. This hotel is equipped with various Gigaset pro solutions and was happy to work with us. We not only did a video interview with the general manager of the hotel, but also with the founder and sales manager of Gigaset pro’s partner Betterspace, and Gigaset pro’s own sales manager.
Based on the video, we also created a written customer case. In addition, we invited a travel journalist to spend a night in the Dorint hotel and experience the solutions himself. Naturally, we distributed the video and written customer case via the appropriate channels, including the Gigaset pro website and social media channels.
Both the article on TravelNext from the journalist and the video case were used for the Gigaset-website, Twitter, LinkedIn and YouTube. This way, we maximized the reach of the reference and was Gigaset pro able to underline its position in the hospitality market.