Diversey Care asked LVTPR to help them reopen its Diversey Care Global R&D building. The event had to serve as a means to strengthen the relationship with the media and relevant stakeholders.
LVTPR arranged for keynote speeches to be made by the US embassy, AmCham, and an ex environment minister/professor of Utrecht University. We took care of all the invitations as well.
All content – press releases and (press) invitations – was geared to the specific needs of the target groups. The event itself was organized in collaboration with our event marketing agency Eventive.
The event brought Diversey Care’s message to the attention of the important target groups and stakeholders, and the message was spread further via multiple media interviews.