In the fall of 2017, children’s clothing and maternity clothing brand Noppies introduced its new 2018 spring and summer collection. To raise awareness for this new collection, the brand enlisted the help of LVTPR. Because how do you make sure you get your audience’s full attention?
We used our Noppies showroom to organize a media event for both children’s lifestyle stylists and social influencers. This set-up didn’t just highlight the new collection, but also gave us the opportunity to strengthen Noppies’ entire brand awareness and nurture the relationship with the media.
LVTPR approached the media with an invitation or by phone, and set up a program with a fashion show by influencer Diesna Loomans and her daughter – among other things.
The result? A busy day with many mommy bloggers, vloggers and stylists, who in some cases had even brought their children to try on the clothing.
The enthusiastic response to the media event led to multiple influencers and stylists borrowing clothing for photoshoots and sharing their opinions on social media and blogs. Media like Ouders van Nu brought back some clothing items, and mommy and lifestyle bloggers Natalie Vijfhuizen and Diesna Loomans posted vlogs about the event. VolgMama posted on Instagram and her blog, and Momambition posted a total of three Instagram posts and a blogpost. Happy kids, happy influencers, happy customer: very happy LVTPR.