The North Face is known for its technical and innovative products. Just like one of their jackets. A jacket with quite a complex, but promising story. And LVTPR made sure this jacket was reviewed so much, it completely sold out in the Netherlands.
By presenting the jacket as a lifestyle, as a part of your skiing gear, or as the ideal jacket for a city trip, for example.
Which means making content the horizontal media are looking for. And then involving reviews and photoshoots. And by offering samples to the right media and bloggers. We presented the jacket as an essential every day item everyone could use.
The resulting publications caused the jacket to sell out. Some might say this is a bad thing, but we consider it a shining example of how good storytelling can lead to a very special result.