Preventing your own house from being broken into. Many people don’t realize how vital that is. Until you get home to find all of your expensive possessions missing. That was the idea behind the campaign for Verisure, supplier of smart security solutions for your home.
To convince media of the importance of home security, we invited an ex burglar. He visited several important journalists at home to show them just how easily he would be able to break into their house.
Or: how important it is to have a system that monitors their house. After the visit, we installed Verisure and allowed the journalist to test the system extensively.
Break-in news: the reviews in three large national newspapers were very positive. And eight reviews in local newspaper contributed to sharing the Verisure story as well.