Vogel’s manufactures TV and speaker mounts. The company enlisted our help to reach journalists and bloggers who focus on technology, interior design and lifestyle. The launch event was set up specifically for the SoundMount, a TV mount with a built-in sound bar. And thankfully, we had a ‘launch license to kill’.
We used the upcoming release of Spectre – the most recent Bond movie – to organize an exclusive press event. In collaboration with a well-known Dutch cinema, we rented an entire auditorium to show relevant media the first screenings of Spectre.
And we didn’t just organize the event, we also arranged a SoundMount briefing and goody bag for the visitors. Angle: with the SoundMount you can create your own Bond experience at home.
The review program that followed resulted in many publications in well-known Dutch newspapers and tech media. The name’s PR, LVTPR.