Standic is the independent expert in tank storage in and around Amsterdam, Rotterdam and Antwerp (ARA region). The company asked LVTPR to help them enter new markets. In addition, Standic wanted to position the Dordrecht harbour as an alternative for Amsterdam, Rotterdam and Antwerp.
First, we took a look at the strategy and position of the company.
Instead of a tank storage company in Dordrecht, the company became a service provider and one-stop-shop for chemical, biodiesel, oil and lubricant storage. We underlined the small-scale storage capacity and turned the location into a USP as well. The new position was then carried on in communication statements and we developed a completely new, responsive website based on the new messaging.
The result: Standic is now able to communicate its message even better.