More and more people consider a refurbished device to be an interesting alternative for a new laptop, smartphone or tablet. However, it turns out there is still a lot of confusion about the term and its concept. Is it a second-hand device, or not? And what makes the device refurbished? For our client SWOOP, we went to work on explaining the story to an important group of journalists.
How we did it? Well, we started by visualizing the refurbished process during a press demonstration. Journalists were given a step-by-step explanation of how devices are given a second chance by SWOOP. This meant they experienced exactly how SWOOP receives a device, checks it, repairs it and then offers it to the customer it in a ‘good’, ‘very good’ or ‘excellent’ condition.
Apart from an insight into the technical process, SWOOP used the demonstration to emphasize its expertise in this area. LVTPR organized the entire process: from idea, lobby, facilitation and supervision to the follow-up.
The informative sessions turned out to be valuable input for the media that attended: Rubriek.nl (lifestyle), Frankwatching (tech), iPhoned, AndroidPlanet (telecom) and Bright (innovation) published online articles on the session. Bright even made an online video interview, which didn’t just reach the Dutch consumer via its own channels, but also via the Dutch show EditieNL. Much like refurbishment: first class quality!