LVTPR has added LEGO to its customer portfolio. LEGO has hired LVTPR to support its PR and communication activities in the Benelux. In the first six months of the collaboration, the focus will be on a product launch and on LEGO World in Jaarbeurs Utrecht. According to LEGO, the concept LVTPR presented for the product launch was excellent in terms of creativity, feasibility and execution. Next, the enthusiasm of the combined Benelux team convinced LEGO to select LVTPR.
Moreover, as an experienced Benelux agency, LVTPR already works for customers with parents and children as a target group, such as Nintendo and iCandy. The agency is also able to carry out all PR and communication activities locally from its various locations in the Netherlands and Belgium. In addition, as part of the LVT Group, LVTPR has all the in-house expertise needed to provide this customer with broad support, from strategy and concept development to complete implementation and follow-up. This is important because LVTPR will support LEGO on a variety of communication activities for product and brand experience, from store activation to collaborations with influencers.
Heidi Verheyen, Marketing Director Benelux at LEGO: “With LVTPR as our agency we have brought in the right partner, who is not afraid to think big and at the same time is very realistic in terms of feasibility. The team is also spot-on when it comes to maintaining and underlining our brand values. In addition, the broad deployment of all in-house expertise in both the Netherlands and Belgium makes LVTPR a professional extension of our own marketing department.”
Charly Lammers van Toorenburg, CEO LVTPR: “We are proud that we can add this renowned name to our customer portfolio. As part of the LVT Group, we now have more than eighty passionate communication professionals working for us in the Benelux, from PR consultants to content marketers, designers and event managers. This means that we can scale up quickly and optimally support every customer across the entire communication strategy and implementation. That is one of the reasons why many customers choose LVTPR. We look forward to a successful collaboration with LEGO.”