LVT Group has been crowned the winner of two prestigious SABRE EMEA Award 2018. As a whole, LVT Group won the prize for Benelux Agency of the Year. LVTPR Belgium, part of the LVT Group, was awarded for having set up the Best Guerilla Campaign. This was announced during the festive celebration of the awards on May 23 2018 at the Scheepvaartmuseum in Amsterdam. The campaign LVTPR Belgium set up for Ultimate Ears, which was also nominated, earnt a certificate of excellence. Each year, the Holmes Report hands out the SABRE EMEA Awards to remarkable branding, reputation and engagement campaigns in EMEA.
LVT Group was nominated as Benelux Agency of the Year for the third time in a row and managed to take home the award for the first time. Within this communications group, a variety of labels each offer the communication disciplines that are necessary to realize business objectives. From PR to content and event marketing and from guerilla campaigns and copywriting to complete communications campaigns.
Charly Lammers van Toorenburg, CEO at LVT Group: “I’m very proud that this year, the third time was the charm. It shows that our broad approach, combined with experts in different disciplines really works. Add driven and enthusiastic people to the mix, and you’ve got a success story. It might be a cliché, but without our team we never would’ve won this prize.”
LVTPR Belgium’s winning guerilla campaign for Vluchtelingenwerk Vlaanderen raised awareness for the Refugee Walk. This forty-kilometer walk lets people experience what it’s like for a refugee to have to travel such a long distance on foot. All proceeds were donated to refugee hotspots in Belgium. The goal of the campaign was to generate as much attention as possible for Vluchtelingenwerk Vlaanderen and to get as many people as possible to join the walk. That’s why LVTPR came up with a creative guerilla plan: throughout Belgium, various well-known statues were dressed up as refugees. Together with a carefully thought-out PR, social media and influencer strategy, this resulted in an enormous amount of attention on traditional and social media. And for Vluchtelingenwerk Vlaanderen it resulted in thirty percent more participants and fifteen percent more sponsoring than the year before.
“This campaign is a great example of how you can use a clever communication strategy to make a difference for such an important theme. The jury noticed how special it was that we managed to set this up with the entire Belgian team. I’m incredibly proud of everyone who contributed to this amazing result,” says Karolien Hessels, managing director LVTPR Belgium.