Nowadays, every decision that is made and every euro that is spent, needs to be justified by data. This means PR teams, too, are under increasing pressure to demonstrate their added value and to use an ROI-driven, strategic approach. And so it’s not enough to report back impressions and reach – it’s also about showing the value of PR for the business. An important tool to achieve this goal is Google Analytics, free software provided by Google that helps companies gain insight in website statistics.
LVTPR recognizes the importance of data, analysis and accountability, and so a large number of our consultants have thoroughly explored Google Analytics in the past few months. The result? This week, they’ve all obtained their Google Analytics Individual Qualification (GAIQ), the official certificate Google hands out to those who’ve successfully taken the online exam. This means our consultants proved that they know everything about how to use the software and how to effectively apply it in their day-to-day activities. It’s LVTPR’s goal to make sure all consultants obtain their certificate.
LVT Group Academy
The Analytics training also involved a three-part workshop that focused on digital analytics, led by two online experts of the LVT Group. The workshops taught the consultants skills aimed at digital and online marketing, which were tested by means of a practical assignment for a client.
The workshop is part of the LVT Group Academy, an internal educational program in which consultants learn from experts within the group. The academy consists of all kinds of expertise subjects that revolve around the quickly changing PR industry. This enables our consultants to regularly attend workshops about online marketing, account management, social media, the briefing process, blogging, finance and much more.
Want to know more about Google Analytics and what it can do for your organization? Don’t hesitate to contact us.
Want to work at LVTPR and attend our Google Analytics workshop or any of the other workshops offered by the academy? Check our job openings.