Noppies, the brand for maternity and children’s wear, has selected LVTPR as its new PR agency in the Netherlands. LVTPR will provide strategic and practical PR services for 9M, the mother company of brands such as Noppies, NOP, Esprit, Supermom and Queen mum. Noppies is – next to iCandy and Babboe – the third brand in the Consumer & Brands team’s fast growing baby and lifestyle portfolio.
9M has increased its number of brands considerably in the past few years. As all the brands have different profiles in the maternity and children’s wear market, communication was quite a challenge, that ultimately required a new agency. Especially, while the target group is increasingly online, the media is more and more segmented and mothers increasingly turn to other mothers for advice. LVTPR got the assignment to address these trends.
“After an extensive pitch among several PR agencies, LVTPR was able to strike the right chord. We were especially convinced by the drive and the enthusiasm of the LVTPR team and are looking forward to a long and fruitful cooperation,” says Christa de Wal, Marketing & Communication Manager at Noppies.
“LVTPR knows how to really integrate communication disciplines. This is possible because we are part of the LVT Group with many different experts. Together, we are able to position companies and brands in an optimum way and to communicate on their positioning. The combination of strategic PR, storytelling and specific experience in the industry has enabled us to now work for one of the most well-known brands in the market”, says Marije Perdon, Director Consumer & Brands at LVTPR.