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05 -01-2018

News | LVTPR new PR agency for Dutch watch division CASIO Benelux B.V.

05 -01-2018

News | LVTPR new PR agency for Dutch watch division CASIO Benelux B.V.

CASIO Benelux B.V. has selected LVTPR to be its new PR agency for its Dutch watch division. LVTPR will be helping the brand to achieve its goals for the G-SHOCK watch collection, which is celebrating its 35th anniversary this year. To achieve said goals, LVTPR will be deploying all of its PR and communications services: from traditional PR and press releases to influencer marketing, social media strategy and advertising. CASIO Benelux B.V. chose LVTPR because of its extensive experience in consumer electronics and lifestyle in the B2C market.

Bastiaan de Leeuw, Marketing Manager at CASIO Benelux B.V.: “LVTPR knows exactly how to market our products. But more importantly, the agency also understands how to use an integrated and creative approach to reach a young target group. LVTPR has forged very strong relationships with lifestyle media and influencers, which is very important for us. The integrated communication approach further ensures that we are able to align PR and social media even better. All this in combination with LVTPR’s transparent work ethic, has made us very excited to work together.”

Clark Bouwman, Digital Strategy Consultant at LVTPR: “We are very happy to get the opportunity to work for a beautiful brand like CASIO Benelux B.V. We’re looking forward to further strengthening G-SHOCK’s position among the various target groups. The combination of traditional PR, social media and influencers campaigns we apply at LVTPR, is a great match for this brand.”

The collaboration officially began on January 1st, 2018.