To generate awareness for the Nintendo Switch and the new product range – Nintendo Labo – among as broad an audience as possible, Nintendo has enlisted LVTPR’s help. The world famous entertainment brand was looking for a party with a large media network in the lifestyle sector, and found it in the Benelux based PR agency.
Nintendo Labo is a new product range for the Nintendo Switch, which is designed for interactive making, playing and discovering in combination with cardboard building components. This means the introduction of the range isn’t just interesting for hardcore gamers and other tech and gadget lovers, but should also be brought to the attention of other media, such as lifestyle and mommy media.
To make sure the campaign got off to a good start, Nintendo decided to rely on LVTPR’s expertise. The agency has a proven track record in brands that focus on young families, such as pregnancy and children’s wear brand Noppies, pushchair manufacturer iCandy and writing instruments manufacturer Caran d’Ache.
Bianca Stirnweis, Senior PR & Events Manager at Nintendo: “Nintendo Labo is a brand new way of playing, making and discovering, designed for the entire family. By setting up a collaboration with LVTPR, we aim to generate awareness for the Nintendo Labo among traditional lifestyle media, focusing on families and kids. We chose LVTPR because of its extensive client portfolio and network in this branch.”