The LVT Group has named Richard Verbeek as Chief Executive Officer and appointed Piet-Hein van Aalst as Chief Commercial Officer. Richard and Piet-Hein will jointly lead the Benelux group, supported by the management of the three communication labels of the group: LVTPR, Progress Communications and Contentbureau.
Richard and Piet-Hein are taking over from entrepreneur and founder Charly Lammers van Toorenburg, who established the company in 1994 and then expanded it into a group of PR and communication agencies with offices in Amsterdam, Antwerp, Bunnik and Brussels. The group’s agencies work for many leading companies in a variety of industries. Over the years, the company’s services portfolio has grown significantly in terms of disciplines, now including public relations, corporate & internal communication, content creation and digital marketing. Charly Lammers van Toorenburg will stay on as an advisor.
Founder Charly Lammers van Toorenburg: “When I founded LVTPR more than a quarter century ago, I did so with the ambition to become one of the leading PR and communication agencies in the Benelux. I’m very grateful to everyone who contributed to that over the years, including clients, partners and each and every colleague. Now it’s time to take the LVT Group to the next level and I have absolute faith that Richard and Piet-Hein will be able to do so. I will continue to advise and stay involved, although in a background role.”
Richard Verbeek began his career at LVTPR in 2000 and until 2012 he filled different management positions with the LVT Group in the Netherlands and Belgium. After an absence of several years, during which he was General Manager at LEWIS in Belgium, he returned to the LVT Group at the end of 2017, in the role of Group Strategy Director.
Piet-Hein van Aalst has worked for Progress Communications, part of the LVT Group, as Director Strategy and Concept since the start of 2020. Piet-Hein is an experienced communication strategist and previously worked as consultant and filled different management positions on both the customer and agency side, including as CCO at Weber Shandwick and Executive Director at Ketchum.