– Florian Anders, international Head of Corporate Communications at TIER Mobility
TIER, the world leader in micro mobility, has assigned LVTPR as its PR partner for Belgium. The PR agency for Corporate and Lifestyle PR has just successfully executed the Brussels launch PR for the international scale-up, and will continue to advise and support it in reaching its corporate and consumer PR objectives in our country.
Florian Anders, international Head of Corporate Communications: “LVTPR has a proven track record in the mobility industry, which I personally experienced during a previous working relationship. The team offers the right mix of expertise and skills – like storytelling, corporate comms and crisis comms – and has a solid media network. They’re also clearly capable of dealing with the specific needs of the fast-paced environment that is inherent to a scale-up like ours. That combo is just what we need to build our brand awareness and position TIER in a competitive market, while tackling the challenges and drive positive media sentiment to grow our footprint in the Belgian market. Our great personal chemistry completes the picture.”
“Our team has been very passionate about alternative mobility for years now”, explains Karolien Hessels, Managing Director at LVTPR Belgium. “Not only is it a fascinating and fast-evolving market, it’s also one of the drivers towards a more sustainable future. After successful collaborations with SHARE NOW/DriveNow, Go Sharing and XXImo, this new collaboration with the largest multimodal micromobility operator in the world is a huge new chapter in our mobility endeavors. With the Brussels launch already behind us, we’ve experienced the very short communication lines with the whole TIER team and a genuine openness to each other’s input and advice. We’re very eager to work with Florian and his team on their further endeavors in our country.”
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